Recently the Shaanxi Tourism Bureau held a news conference of the outbound tours, whose theme is "Quality Tour, Happy Journy”.22 outbound tour companies attended the meeting and proposed the high quality tours, setting off a new upsurge of promoting the tourism service.
On the conference, the Shaanxi Tourism Bureau put forward the campaign slogan of high quality tours—"civilized travel, rational consumption, rational right-safeguarding and travel safely”. The 22 outbound travel agencies all-together advocated the high quality tours and opposed the low quality tour with a low price at the same time. Depending on the fact, they would fulfill the advertising campaign as soon as possible. There was other problem need to be solved, such as the standardization of tourist contracts, management of high equality travel and guarantee the security management. It was still a long way to go before we overcome all of these problems.
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