With the 2012 Olympic Games’ approaching, sports tourism attracts people again, becoming a highlight in London tourism. It is predicted that in 2012, there will be 150 thousand Chinese tourists to travel there. For the scale and context of Olympic games being perfected more and more, thousands of millions of audiences are interested in this quadrennial event.
London will hold 30th Olympic Games in 2012, which definitely is a good chance for London to show its unique and charming tourism resource. Therefore, the British government and British tourism is preparing for it positively to welcome the tourists from all over the world.
The slogan of London Olympic Games is “You are Invited”. Li Yanjun said at the beginning of this year, the British Government and Tourism just carried out a newly publicity programme and spent 10 billion to improve the appearance of London.
Compared with developed countries, China still gets a lot to improve in many aspects, such as product planning, marketing, competitive ability, especially is lack of standardization about the tickets rules, market exploring, the service, so that the resources are not exploited well.
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